Like Jesus, all the leading figures in the Bible – from Abraham and Ruth to Mary and Paul – reflect common attributes that inform how God followers today should lead their lives. These attributes, combined with a person’s own core values, form his or her Godly brand. The same principles apply to faith-based businesses, too.

Your Godly Brand shows how branding works to influence people and businesses, how biblical figures demonstrated their brand through their actions, and how readers can define their personal Godly brand throught a series of thought and spirit-provoking exercises.